OVERVIEW

NYX Shapewear

NYX Shapewear was looking to create a presence online and launch their e-commerce to sell directly to consumers through paid ads on Facebook & Instagram. 

     What we did

  1. Brand Strategy
  2. Art Direction
  3. Web Design
  4. Campaign & Marketing 

OUR PROCESS

The Game Plan

Brand Development

NYX Shapewear's goal was to create a brand that represents body positivity and female empowerment. We worked closely with their team to craft an image that felt unique and authentic to their mission.

nyxbrand

Shopify Store Design

We built a responsive Shopify store built with mobile-first in mind. We devised a strategy based on market research to inform product selection as well as stock availability for fulfillment based on the countries that offered the highest demand for shapewear.

NYXShapewear

Paid Ads Strategy

Leveraging Google AdWords and Pinterest to help the Facebook pixel gather valuable data, we implemented retargeting campaigns on Facebook to effectively target customers across channels.

NYXShapewear
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GROWTH

The Results

 We identified the best audiences and hook after a significant period of testing, and then forecasted the budget needed to hit the business’ goals. We then implemented a creative strategy that included full funnel management in order to hit the audiences’ key pain points and capture the customer at every stage of the journey.

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Ads Tested

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Video Views

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ROAs

READY TO GROW YOUR BRAND?

Let's talk about your goals

If we’re a good fit for each other, we’ll work with you to help you meet your business goals and grow your business faster than you could on your own.

PORTFOLIO

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