Tropic Labs pioneered a new category of sun care. Founded by a cosmetic chemist with the mission to create products for women who see the value in taking care of their bodies in a new way.
Services: Content Creation, Paid Ads Management
226%
growth in revenue
3.5x
average
120
days
The Challenge
Tropic Labs had ambitious goals to not only hit 8 figures, but to sell out ceratin SKUs before Summer was over. Due to their seasonality, campaigns for sun care products require a lot of planning, and the ability to quickly scale in order to make the most out winning funnels.
The Strategy
By leveraging the power of user generated content and timing campaign launches with key events such as Spring Break, we were able to identify winning creative angles, quickly scale spend and crush our goals in less than 180 days.
- Identified key targeting personas and built interest based targeting audiences
- Leveraged existing pixel and list data to create effective targeting and retargeting audiences
- Sourced and produced user generated content to fuel creatives
- Developed a full-funnel creative strategy to acquire and retain customers
- Set up prospecting campaigns on Pinterest to retarget on Facebook & Instagram
- Closely monitored inventory and streamlined communication with the brand
Make your brand shine
Book a strategy call to discuss your goals and how we can help you get there
