The Most Curls is a marketplace and hub for natural hair enthusiasts looking for the latest and greatest in Afro Tech.
Services: Shopify Design & Development
The Challenge
The Most Curls has an innovative approach to haircare which focuses on blending tech and high quality ingredients to make styling texture hair fast and easy. However, when it came to acquiring new customers with paid ads, their existing store and content failed to inform, delight and convert.
Shopify Design & Development
After establishing their beautiful new brand identity, we developed a custom Shopify theme and created content to improve their store’s appearance and performance. We focused on weaving the brand and founder’s beautiful story into every page. Klaviyo integration was setup to enable full automation of email marketing campaigns based on user’s in-store behaviour.
Product Quiz Funnel
We developed a quiz funnel that works as both a product recommendation quiz to boost sales but also an effective way to build a highly segmented email list.
Ready to see results like these?
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