SheCommerce is a series of events around the world that aim to bring together women entrepreneurs in the e-commerce space. When planning their first event in São Paulo Brazil, their goal was to expand to a new market, and create a unique experience tailored for a the local audience.
The Strategy
SheCommerce wanted to create a strong brand with a powerful message that would resonate with the local community. We crafted the event’s visual identity to appeal to the Brazilian female audience with a cool and modern touch.
Collaborated with local influencers to drive traffic to the event's Instagram page
Developed a TOF prospecting strategy for IG stories
Everything from stage design, print materials, online ads, and
event landing page was designed to be insta-worthy, resulting in a sold out crowd and thousands of social media mentions
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