Using Instagram Giveaways To Build Profitable Targeting Audiences & E-mail Lists

Note: Respecting our client’s wish, this case study refrains from mentioning the brand’s name


generated from e-mail


return on ad spend


return customer rate

Our strategy for this baby brand explores the possibility of leveraging Instagram &
giveaways to build a highly-segmented email and ad targeting list.

The Challenge

Competition for baby products is fierce. With a wide array of products and a mass-appealing strategy, this small brand’s Facebook ads were not producing the figures they were hoping to achieve.

The Strategy

By studying trends and continuously testing targeting personas, we identified a niche of moms looking for a specific style of products and significantly increased revenue after 30 days.

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