Using Instagram Giveaways To Build Profitable Targeting Audiences & E-mail Lists
Note: Respecting our client’s wish, this case study
refrains from mentioning the brand’s name
32%
revenue
generated from e-mail
3.10x
average
return on ad spend
25%
return customer rate
Our strategy for this baby brand explores the possibility of leveraging Instagram &
giveaways to build a highly-segmented email and ad targeting list.
giveaways to build a highly-segmented email and ad targeting list.
The Challenge
Competition for baby products is fierce. With a wide array of products and a mass-appealing strategy, this small brand’s Facebook ads were not producing the figures they were hoping to achieve.
The Strategy
By studying trends and continuously testing targeting personas, we identified a niche of moms looking for a specific style of products and significantly increased revenue after 30 days.
- Curated a product collection and a giveaway for a gender-neutral nursery
- Captured emails and increased the brand's cold-audience traffic from Instagram & Pinterest
- Created product style specific funnels with up-sells
- Implemented slow and steady scaling for winning campaigns
- Scheduled highly-targeted promotional emails to create LTV
- Closely monitored inventory and streamlined communication with the brand
Ready to see results like these?
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