Leveraging UGC to grow a body-positive brand
Note: Respecting our client’s wish, this case study
refrains from mentioning the brand’s name
178%
revenue
increase
3.7x
average
return on ad spend
$22
decrease
in cost per sale
The Challenge
When this shapewear brand came to PixelHaus, they had an amazing high-quality product but had seen little success with their Facebook & Instagram campaigns. They were looking for a partner to help grow their online sales and take their Facebook advertising game to the next level.
The Strategy
In the first month with us, we continuously tested new strategies until we identified the targeting audience and creative angle that worked and saw immediate revenue growth.
- Created a multi-touch, customer journey-focused funnel
- Increased the brand's cold-audience traffic with prospecting ads
- Delivered micro-targeted ads using DPA
The Creative Process
The message of body positivity and self-love was the driving force behind our creative strategy. Within the body-positive community, conversations around shapewear are controversial, and there
is nothing better then controversy to fuel a good marketing campaign! This one video ad using user-generated content was the catalyst for our game-changing strategy.
- Using mostly organic, and often polarizing content, we structured a multi-touch funnel geared at keeping prospects engaged with the brand.
- Ran a gifting campaign with micro-influencers that create content on motherhood, pregnancy and body positivity.
- Boosted engagement and sales with highly relevant UGC
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